Zest Zero Cal
Recipes ______________________________________________ CLIENT: Pepsi PROJECT TYPE: Product Placement

Zest Zero Cal
Recipes CLIENT: Pepsi PROJECT TYPE: Product Placement ______________________________________
THE CHALLENGE

To establish that Pepsi Black is the best beverage to accompany lip-smacking dishes.

THE SOLUTION

Six Low-Cal Recipes

The seemingly simple but delightful campaign captured the attention of the target users, and possibly that of non-users too. The campaign showed how Zero Calorie Pepsi Black was the perfect accompaniment when teamed with six low-calorie recipes, to give viewers a taste of the healthy yet fun way of snacking.

Recipes included Cheese Burst Chicken Vada Pav, Cheesy Tomato Risotto, Masala Guacamole Toast and Hara Bhara Croquettes.

THE RESULTS

With over 2.5 million views across our social pages for the six healthy yet fun recipes, the campaign helped Pepsi Black ride on Zero Calorie brand promise and establish a strong brand connect with its target users.

Product Placement

Zest Zero Cal Recipes

  • Tags

    Cheese Burst Chicken Vada Pav, Cheesy Tomato Risotto, Hara Bhara Croquette, Masala Guacamole Toast, Pepsi Black, Zero Calorie Pepsi Black, Zest Zero Cal Recipes

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