To establish that Pepsi Black is the best beverage to accompany lip-smacking dishes.
Six Low-Cal Recipes
The seemingly simple but delightful campaign captured the attention of the target users, and possibly that of non-users too. The campaign showed how Zero Calorie Pepsi Black was the perfect accompaniment when teamed with six low-calorie recipes, to give viewers a taste of the healthy yet fun way of snacking.
Recipes included Cheese Burst Chicken Vada Pav, Cheesy Tomato Risotto, Masala Guacamole Toast and Hara Bhara Croquettes.