Capture a culture driven narrative, where basketball is more than just a game.
a unique four part lyrical docu-series
Hoop Nation, a unique four part lyrical docu-series, was created to tell four powerful real-life stories, in four different geographies, united by one great game – Basketball! The series, backed by four rappers, transcends all possible differences to focus on what united them all. Basketball!
The Hoop Nation campaign captured the four stories narrated by four rappers Dee MC, Kaam Bhaari, Spitfire and Symphonic Movement in an engaging and entertaining format across Chennai, Ludhiana, Dharamshala and Sikkim, across diverse terrains and communities. It focused on cultural narratives and personal challenges which were converted into inspirational success stories.
Total Reach of over 55 million. Total Views across all content;
26.3 million with 21 million on Facebook and 4.1 million on YouTube
AWARDS & HONORS
The awards won by this project.
Silver won at Promax Asia awards for the Best Branded Content of the Year 2020
Gold won at Promax India Awards 2020 for the Branded Content Promotion category
CM Studios and Lightstream win Silver at Promax India's Digital ...
NBA launches a 4-part docu-series on Basketball culture in India
CM Studios and Lightstream win gold at Promax India Awards 2020