Hoop Nation Promax India Awards 2020 ______________________________________________ CLIENT: AWARDS: NBA and Uber PROJECT TYPE: Branded Stories Promax Digital Reinvent Awards 2020

Uber
Hoop Nation
Promax India Awards 2020 ______________________________________ CLIENT: AWARDS: NBA and Uber PROJECT TYPE: Branded Stories Promax Digital Reinvent Awards 2020
THE CHALLENGE

Capture a culture driven narrative, where basketball is more than just a game.

Episode 1
Episode 2
Episode 3
Episode 4
THE SOLUTION

Hoop Nation,
a unique four part lyrical docu-series

Hoop Nation, a unique four part lyrical docu-series, was created to tell four powerful real-life stories, in four different geographies, united by one great game – Basketball! The series, backed by four rappers, transcends all possible differences to focus on what united them all. Basketball!

The Hoop Nation campaign captured the four stories narrated by four rappers Dee MC, Kaam Bhaari, Spitfire and Symphonic Movement in an engaging and entertaining format across Chennai, Ludhiana, Dharamshala and Sikkim, across diverse terrains and communities. It focused on cultural narratives and personal challenges which were converted into inspirational success stories.

THE RESULTS

Total Reach of over 55 million. Total Views across all content;
26.3 million with 21 million on Facebook and 4.1 million on YouTube

AWARDS & HONORS

The awards won by this project.

Silver won at Promax Asia awards for the Best Branded Content of the Year 2020

Gold won at Promax India Awards 2020 for the Branded Content Promotion category

MEDIA MENTIONS

CM Studios and Lightstream win Silver at Promax India's Digital ...

NBA launches a 4-part docu-series on Basketball culture in India

CM Studios and Lightstream win gold at Promax India Awards 2020

Hoop Nation

  • Tags

    Basketball, Branded Stories, Lyrical Docu-series, NBA, Uber Hoop Nation