THE SOLUTION

Hoop Nation, a unique four part lyrical docu-series, was created to tell four powerful real-life stories, in four different geographies, united by one great game – Basketball! The series, backed by four rappers, transcends all possible differences to focus on what united them all. Basketball!

The Hoop Nation campaign captured the four stories narrated by four rappers Dee MC, Kaam Bhaari, Spitfire and Symphonic Movement in an engaging and entertaining format across Chennai, Ludhiana, Dharamshala and Sikkim, across diverse terrains and communities. It focused on cultural narratives and personal challenges which were converted into inspirational success stories.