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Emergency ______________________________________________ CLIENT: Madurai Meenakshi Mission Hospital and Research Centre PROJECT TYPE: Web Series

Emergency CLIENT: Madurai Meenakshi
Mission Hospital and
Research Centre
PROJECT TYPE: Web Series ______________________________________
THE CHALLENGE

To bring out the struggles and challenges faced by doctors in our battle against #Covid and show how they have always been at the forefront of managing health-related crises.

THE SOLUTION

Lightstream associated with MMR to highlight the plight of our doctors ...

Lightstream associated with Madurai Meenakshi Mission Hospital and Research Centre to highlight the plight of our doctors that are fighting valiantly to safeguard us in #Covid times, through a web series, Emergency.

The web series brings out the struggles and challenges faced by doctors who have emerged as the unsung heroes in our battle against Covid. The series showcases the life stories of doctors and their daily struggles while urging viewers to recognise their contribution as the biggest building blocks of the health in our society.

Spread over eight episodes, Emergency paints a vivid picture of the lives of these unsung heroes. Released on Put Chutney, one of India’s largest Tamil focussed content channels owned by Lightstream, Emergency pays a tribute to the Covid warriors.

THE RESULTS

The video reached over 13 million on Facebook with three million views, and over 55 million on YouTube with over 5.5 million views.

MEDIA MENTIONS

Lightstream releases an all-new branded medical drama series, EMERGENCY

Lightstream releases branded medical drama series, Emergency, produced in ...

Emergency

  • Tags

    Coronavirus, COVID, COVID19, Emergency, Madurai Meenakshi Mission Hospital and Research Centre